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Hanoi, August 4, 2025 – MB Ageas Life Insurance Company Limited (the &quot;Company&quot;) has officially announced its rebranding to MB Life and the implementation of a comprehensive repositioning strategy. This initiative is designed to enhance the company’s competitive capabilities, strengthen customer connections, and solidify market position. The name change also reflects MB Life’s strategic integration into MB Group’s digital ecosystem, with the goal of creating a more seamless customer experience.The MB Life brand, formerly known as MB Ageas Life, was established through a partnership between three shareholders: Military Commercial Joint Stock Bank (MB) from Vietnam, the Ageas Group from Belgium, and Muang Thai Life Assurance Public Company Limited from Thailand.This brand name change does not affect the shared commitment of the three contributing members to fostering the long-term and sustainable success of the Company.<h2 style="text-align:left;" size="5" _root="[object Object]" __ownerid="undefined" __hash="undefined" __altered="false">1. Brand name change</h2><div class="media-wrap image-wrap"><img class="media-wrap image-wrap" alt="1755252624249_original.jpg" src="https://mblife.vn/uploads/E0gHCr38WazQqPYMjqP4R/1755252624249_original.jpg"/></div>Following the approval from the Ministry of Finance, the Company has officially adopted the new brand name, MB Life, effective August 4, 2025. This brand name change does not impact the rights, obligations, or transactions of the Company with its customers and partners under existing contracts and agreements. For any assistance, please contact the Company directly for timely support.<h2 style="text-align:left;" size="5" _root="[object Object]" __ownerid="undefined" __hash="undefined" __altered="false">2. Logo change</h2>The MB Life logo features a name that is concise, easy to remember, and friendly to the Vietnamese people. This new identity embodies a brand with the courage to grow stronger, and the empathy to listen to the rhythm of its customers&#x27; lives, continuing its mission “To Create the Happiness with You” in the most complete way.With its revamped design, the new logo showcases a sophisticated and dynamic blend of the “MB Life” text and the iconic and multi-colored symbol. The text features “MB” inherited from the MB Group brand, signifying stability, reliability, dedication, and responsibility and “Life” rendered in pink, symbolizing energy, enthusiasm, and a positive outlook on life. A key element is the letter “i,” which is artfully stylized as a human figure—representing our customer as the central focus of all our values. Additionally, the letter “e” is gently inclined upward, evoking a cheerful and optimistic expression that is always looking ahead.The iconic symbol remains the same, representing the company’s original emblem of “amazing moments” in life’s varied spectrum. The different sizes of the strands signify our flexibility, demonstrating how MB Life is always agile in understanding customer needs and committed to accompanying them on their life&#x27;s journey. The five strands embody the five core values of MB Life, symbolizing overflowing energy, luck, and prosperity. The symbol’s placement in the upper right-hand corner reflects our belief in continuous growth and our aspiration to distinguish our brand within the insurance market.The new logo clearly articulates the brand’s values and personality, reinforcing the image of MB Life as a brand that lives with passion—a brand of unyielding passion, responsibility, and always on the move.<h2 style="text-align:left;" size="5" _root="[object Object]" __ownerid="undefined" __hash="undefined" __altered="false">3. MB Life and its oustanding achievements throughout its 10-year journey</h2>In the first six months of 2025, MB Life recorded total revenue of 3,094 trillion Vietnamese dong, marking a 48% YoY increase. This performance propelled the company into the Top 6 leading life insurance companies in the market in terms of new business premiums.Recently, MB Life has focused its investment on building digital infrastructure and innovating its tools and operational processes to enhance customer experience. This includes notable projects such as M-Bro and Ebao Core Transformation. Furthermore, the MBAL Style app was recognized with the &quot;Top Smart Digital Product Business of 2025&quot; award at the Industrie 4.0 Awards.To improve customer experience and retention, MB Life has maintained its annual customer care program. From July to end September, 2025, the Company is running a lucky draw program named “Hành trình hạnh phúc – Quay là trúng,” which offers over 60,000 gifts and numerous incentives for new or renewed policies. This initiative also includes various lucky draws and gift-giving activities for customers nationwide.Over the past year, MB Life has also received recognition from numerous domestic and international organizations through prestigious awards, including: Top 10 Reputable Insurance Companies, Vietnam Gold Star Award, Top 10 ESG Enterprises, Golden Dragon Award, Top Smart Digital Product Businesses, and Top 10 Best Workplaces in the life insurance industry.After a decade of development, MB Life has transformed and expanded its scale nationwide. The Company now boasts over 500 affiliated transaction points and a business presence in many provinces and cities, offering a diverse product ecosystem to meet the needs of Vietnamese customers.<h2 style="text-align:left;" size="0" _root="undefined" __ownerid="undefined" __hash="undefined" __altered="false">4. MB Life&#x27;s next chapter - Stronger commiments</h2>Entering its next decade, MB Life has established a new business development roadmap, committing to continue spreading the humanitarian values of the insurance industry and relentlessly improving service quality with a customer-centric approach.To realize this vision, MB Life is pursuing a new strategy that focuses on enhancing management capabilities, innovating and improving its product ecosystem, strengthening and expanding distribution channels, and implementing campaigns to elevate the customer experience.Furthermore, MB Life has achieved notable success in leveraging advanced technologies such as artificial intelligence (AI), machine learning, and big data for data collection and analysis. This technological foundation is key to building business strategies, making operational decisions, and improving customer experiences.Effective July 1, 2025, and with approval from the Ministry of Finance, MB Life has launched several new products, including the “An Vui Trọn Đời” universal life insurance product, “Critical Illness Insurance,” and a specialized insurance solution for women called “Phụ Nữ Tỏa Sáng,” which are now available nationwide. The Company is also rolling out the Amazer AI project, a new customer care feature that promises to deliver a distinct experience for those with life insurance needs. These initiatives are the result of a clear, creative, and resolute business strategy as MB Life steadfastly pursues its new goals.In addition to its business objectives, MB Life places great importance on building and promoting traditional cultural values inherited from MB, while simultaneously absorbing the best practices from its partners, Ageas and Muang Thai Life, to create a unique and distinct MB Life corporate culture. Regular events such as Amazers’ Time, the HIPO talent development program, and the intern-focused Shine On program for interns, are held at MB Life. These events serve as a platform for employees to connect with the Company’s top management, foster the next generation of talents, and build strong relationships among team members.The brand name change is more than a simple identity shift; it is an affirmation of a new phase of development. In this new chapter, MB Life is committed to spreading the humanitarian values of insurance, continually enhancing service quality, and achieving sustainable growth to be worthy of the trust of all customers—past, present, and future.<h2 style="text-align:left;" size="0" _root="undefined" __ownerID="undefined" __hash="undefined" __altered="false">5. MB Life&#x27;s shareholders</h2>MB is among Vietnam’s Top 5 leading financial groups. It possesses a multi-sector ecosystem that includes banking, insurance, securities, consumer finance, fund management, debt management, and asset exploitation. During its strategic period from 2022 to 2026, MB is steadfastly pursuing its vision to become a &quot;Digital Bank and Leading Financial Group.&quot; Its core action philosophy is to &quot;accelerate digitalization, attract customers, leverage group synergy, and ensure sustainable safety.&quot;MB is also strategically oriented toward regional expansion, with the goal of becoming a premier financial group in Southeast Asia. It aims to be a pioneer in digital transformation and to perfect a comprehensive digital ecosystem that integrates its banking and member companies. On this journey, MB places a special emphasis on fostering a culture of innovation, and developing human resources with strong professional expertise and political acumen. This approach provides a foundation for sustainable operational efficiency, with the ultimate goal of achieving a top-tier position in Asia.Ageas is an international insurance group headquartered in Belgium with over 200 years of experience. It specializes in providing both life and non-life insurance products to corporate and individual clients. As a major European insurance brand, Ageas’s network has expanded across Europe and Asia, featuring numerous subsidiaries and joint ventures with leading global financial institutions.Muang Thai Life Assurance Public Company Limited (Muang Thai Life), with over 70 years of experience, is one of the leading life insurance companies in the Thai market. Its strategy is to act as a trusted companion and reliable pillar of support for its customers./.-----------------------------Contact: Ms Ánh Nguyệt – Email: nguyettta@mblife.vnAddress: F15, MB Building – 21 Cat Linh street, O Cho Dua ward. HanoiWesite: mblife.vn; Hotline: 024 2229 8888

Hanoi, August 4, 2025 – MB Ageas Life Insurance Company Limited (the "Company") has officially announced its rebranding to MB Life and the implementation of a comprehensive repositioning strategy.

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